Nonprofits tackle some of the world’s toughest problems. From homelessness and mental health to affordable housing and food insecurity; nonprofits are on the front lines making a critical difference in our communities. While these organizations work tirelessly to provide critical resources for those who need them most, the reality is that many nonprofits have limited staff and resources.

I have helped countless nonprofits on the national and local levels use positive media coverage to build their brands and tell their stories in a meaningful way. When I co-chaired the board of directors for a mental health nonprofit, a story about the organization was published in the daily newspaper. Shortly after the sotry was published, the organization received a hand-written letter from a new donor saying he read the story and was excited to learn about the work the nonprofit was doing in the community. The envelope also included a check for $75,000.

I love sharing this story because it proves the power of storytelling and the importance of becoming a newsworthy nonprofit. As you build your organization’s brand and generate buzz, you will be able to reach broader audiences and create real opportunities to connect with new donors, volunteers and partners.

Today, many societal problems have been aggravated and exacerbated by the pandemic and nonprofits provide assurance that there are organizations ready and able to help those who are in need.

In addition to operating with limited resources – including staff, technology and funding – most nonprofits are too busy running the organization to think about press releases and media outreach. I get it! If you’re a nonprofit CEO, executive director, board member or team member, this e-Book is for you. I’m willing to bet your organization has compelling stories, about your impact your mission and your work.

Maybe it’s a clear example of how you serve the people, families, communities, and partners that make up your target audience? Perhaps it’s a great origin story about how you’ve grown and expanded over the years — and your bold vision for the future?

After reading this e-book, you will have a better understanding of the importance of storytelling and how to do it effectively.

My goal is to add value by sharing some of my expert tips and insights, and providing practical tools, tactics and templates you can start using TODAY. This e-Book isn’t based in theory, it’s based on proven PR approaches that are effective.

Remember, compelling, consistent communication is key. With that in mind, I’m going to share some simple tips to help you amplify your organization’s stories using the media.

So, let’s begin.

~Nepherterra Best